FitFeud, along with two other DC-based companies, HelloWallet and WiserTogether, were featured in today's Capital Business section of the Washington Post. The article, Local software upstarts use employers to find consumers, by Steven Overly, featured companies who have products that employers offer as an employee benefit.
FitFeud co-founder J. Nicholas Tolson thinks the potential payoff justifies the effort. His company allows employers to set up health and fitness contests that encourage employees to shed pounds.
“The bottom line is we can get into one company and reach tens of thousands of people at the drop of a hat,” Tolson said. “It may take three months to make that sale, but that’s still quicker than trying to touch thousands or hundreds of thousands of individuals.”
Indeed, this is one of the great joys of working with large companies. Once a company signs on with FitFeud, all their employees benefit in one fell swoop. We definitely feel this is the best way to make the biggest impact.
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